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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Dec 12, 2015

While most big businesses have some type of statement about their mission, value, and purpose that they use as a guide in their marketing efforts, not many small businesses do.  As Scott Beebe from Business on Purpose explains in my interview with him, this is a shame,  and also a lost opportunity.

Scott shares several concrete examples in our interview about how having a strong sense of purpose and values helped a business increase their bottom line revenue.  Far from being abstract ideas, a mission and vision statement should be something a business uses as the foundation for their entire marketing system.  Listen to the interview to get an understanding of why this is important and how you can create it for your business.

Learn more about Scott at and