Dec 31, 2015
Content marketing is here to stay, and the content arms race will only intensify in 2016. Remember the good old days when all a business needed was a tri-fold brochure and a website? Now, every small business practically has to run their own publishing house in order to keep up with the competition when it comes to producing educational content. Sometimes, it is hard to even think about what kind of content to produce...which is why in my last podcast episode of 2015, I'm giving you a complete content marketing calendar for the next 12 months.
Simply produce one piece of content each month around the themes I list in this episode, and then re-purpose that content in several different ways. For example, if you're a great writer, you could start by writing a blog post, and then read the post into a voice recorder to turn it into a podcast episode. If you're better at speaking than writing, do it the other way around--record your thoughts on a subject first, and then turn the transcript into a blog post. By using this method and following the outline I give you, you'll have 24-48 really nice pieces of content by the end of 2016.