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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Dec 31, 2015

Content marketing is here to stay, and the content arms race will only intensify in 2016.  Remember the good old days when all a business needed was a tri-fold brochure and a website?  Now, every small business practically has to run their own publishing house in order to keep up with the competition when it comes to producing educational content.  Sometimes, it is hard to even think about what kind of content to produce...which is why in my last podcast episode of 2015, I'm giving you a complete content marketing calendar for the next 12 months.

Simply produce one piece of content each month around the themes I list in this episode, and then re-purpose that content in several different ways.  For example, if you're a great writer, you could start by writing a blog post, and then read the post into a voice recorder to turn it into a podcast episode.  If you're better at speaking than writing, do it the other way around--record your thoughts on a subject first, and then turn the transcript into a blog post.  By using this method and following the outline I give you, you'll have 24-48 really nice pieces of content by the end of 2016.