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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

  1. All Episodes
  2. Episode 176: Telling Your Business Story with Chris Risse

Episode 176: Telling Your Business Story with Chris Risse

May 7, 2016

In my most recent episode of the Small Business Marketing Podcast, I interviewed Chris Risse from Mediaryte about how to create a compelling story for your business that inspires your customers and makes them loyal to your brand.

From operating his own business for the past decade, experiences working with a wide variety of clients, and a period of being a teenage online business entrepreneur, Chris has learned how diverse the small business world is and the characters that make it up.
 
By identifying character traits and roles played by himself and others, Chris came to understand that it takes all kinds to create a rich and vibrant business community around you to be successful. Most important of all, is he found that these roles change with time and with new people.
 
By understanding your character, the character of others, and the different roles we play, you can understand how to connect your story, through networking and marketing, with your audience.
 
Use the player below to listen to my interview with Chris, and then head over to chrisrisse.com to subscribe to his podcast and learn more about effective storytelling.