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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

May 14, 2016

This week, Budweiser announced what has to be one of the stupidest marketing ideas in history.  They said that they will be changing the label on cans of their flagship beer this summer so that instead of saying "Budweiser" they say "America".  Apparently the Belgian-owned company thinks that this will help them sell more beer.  While I think that this particular idea should have never made it out of the boardroom, there is validity in the idea that simply changing the way you package or brand your products or services can increase sales.  In today's episode, I suggest some ways that small business owners can do some creative branding to help grow their business with little to no expense.