Episode 196: Tom Corson-Knowles Discusses Book Authorship as a Marketing Tactic

Dec 9, 2016

My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com.  One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche.

As you know if you're been reading my blog or listening to my podcast for any length of time, I wrote and published a book in 2015 about small business marketing that has helped my business grow significantly since that time.  Naturally, this has made me a big believer in book authorship as a marketing tactic for local business owners.

Many of you reading this right now are probably thinking to yourself that this sounds like a great strategy for other people, but would never work for you, because...

• You're not a good writer...
• You don't have the time to write a book...
• You don't have anything interesting to say...
• It's a tactic that just wouldn't work for your industry...

...or any of a half-dozen other excuses.  If that's the case, then you need to listen to my interview with Tom, because he blows all those excuses right out of the water.  The truth is, as Tom explains, that the only thing standing between you and a book with your name on the cover is your limiting beliefs.

In our interview, I ask Tom:

• Why local business owners should consider writing a book
• How they can decide what to write about
• How they can go about getting the work done even if they aren't a great writer

I also asked Tom to share a real-life example about a local business owner who successfully used book authorship to increase his sales, and the example he shared is actually one that many local business owners can replicate.

Listen to my interview with Tom Corson-Knowles and learn all about how to write and publish a book to promote your business.