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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

May 19, 2017

Recently, United Airlines had a paying customer dragged off of an airplane because he refused to give up his seat for an $800 voucher.  The incident went viral, and within a month--after United's stock had plunged in value, after a number of other incidents were publicized by the media (including a suspicious death of a rabbit), and after their reputation had suffered serious damage--they settled a lawsuit with the man for an "undisclosed amount" which was likely in the millions if not tens of millions of dollars. 

The irony is that nearly a decade ago, United Airlines experienced a similar situation related to a broken guitar that similarly resulted in damage to their brand that was far, far greater than the amount of money it would have taken to fix the problem in the first place.

What lessons can small businesses learn from this situation?  Why do some small business owners, like United Airlines, not seem to be able to learn from incidents like this?  Listen to this episode to get answers to these questions, and also hear a positive story about how one local small business owner handled a customer service issue correctly.