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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

  1. All Episodes
  2. Episode 220: Lifetime Value of a Customer

Episode 220: Lifetime Value of a Customer

Feb 2, 2018

I recently discovered a startling fact.  Many local small business owners, apparently, are not familiar with the term "lifetime value of a customer."

Lifetime value of a customer is a very important concept that is fundamental to making your business more profitable, and allowing you to select the marketing tactics that are most cost-effective for your business.

In today's episode, I explain what that term means, why it is important to you, and what you can do to increase it.