Preview Mode Links will not work in preview mode

Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

  1. All Episodes
  2. Episode 222: What's Broken About the Marketing Industry, And How To Fix It

Episode 222: What's Broken About the Marketing Industry, And How To Fix It

Mar 22, 2018

The small business marketing industry, in my opinion, is broken in two very important ways. 

In today's episode, I explain what those ways are, and how together (marketers and the small business owners who buy marketing services) we can start to fix them.

If you are looking for in-the-weeds marketing tips about a specific tactic, you can skip this episode.  This is a high-level discussion about some major issues facing my industry.  However, if you do listen to the episode, it just may change the way you think about buying or selling marketing services (depending on which side of the equation you're on).