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Small Business Marketing Minute


Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Sep 27, 2019

Most businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals.  They simply either happen or they don't, and businesses treat it as something that is outside their control.

My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach.  Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what
matters most.

In my interview with Steve, we discuss the following:

  • Why aren't you getting more referrals?
  • Why do most formal referral programs not work very well?
  • What role can networking groups like BNI play in your referral efforts?
  • Three top tactics for foolproof referral marketing